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Research papers

Online = research Nirvana?

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Chris Stevens, Tara Jethwani, Delphine Renaud
Company: Kantar
April 17, 2005
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Citation

Stevens, Jethwani and Renaud (2005a, April 17). Online = research Nirvana?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/online-research-nirvana-


Research papers

Is it the nation that speaks or are we listening to geeks?

Internet research affords the possibility of conducting real-time research at lower costs. This can be used to develop insights and test hypotheses.Whilst technically this may be true, we need to understand if the online population can represent the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: David Walker, Dale Smith, Chris Stevens
September 19, 2004
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Citation

Walker, Smith and Stevens (2004a, September 19). Is it the nation that speaks or are we listening to geeks?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-it-the-nation-that-speaks-or-are-we-listening-to-geeks-